Whatever you do in SEO is split up into three camps, or hats rather. White, grey and black. White hat stuff is completely legitimate, across the board stuff. Black hat is the thing that Google would penalize you for whether it busted you, and grey hat in somewhere in the centre. With every algorithmic update, Google efforts to reward the white hats and/or punish the black hats. So it has been Penguin its latest update.
Following on in the black-and-white naming convention that Google’s recently adopted, (the past one was Panda, uncertain what they’re wanting to reveal) Penguin may be the latest algorithm update made to punish spammers, no less than a specific kind. Google doesn’t like sites being “over-optimized”, that is a misleading term. They’re not referring to sites which do a lot of SEO, they just mean web sites that are doing a bad sort. The dark stuff.
Have You been affected?
The algorithm hit on April 24th, so review your analytics to see should you lost organic traffic around that date. Google sometimes rolls out its updates gradually, starting in the usa and spreading out. Inside the couple of days following your 24th, the reveal was all done. Speedy Google. Understanding that makes life easier for you too. If you're able to view a clear drop inside your non-branded traffic on or right after the 24th, you’ve been hit. Sorry.
If you're able to observe that your website may be affected, before 24th, you had been probably hit by something different. (Google's may be busy lately.) . Read my explanation of the Google Penguin was and wasn't for more information.
Why You have been hit? What’s Google approximately?!
Google isn’t doing anything new. They’re doing what they’ve always done - searching for the most effective sites, also to accomplish that means rooting the bad ones. If you’ve been hit, it’s because you’ve done a problem (in accordance with Google). It's as if Google are concentrating on cloaking and keyword stuffing. Here’s what meaning:
Cloaking is the procedure of making one site for users and the other one for search engines like google. It looks like more trouble than it’s worth in fact, when the site has inferior pages the site owner doesn’t wish to give any backlinks too, they may 'cloak' it, in order that the search engines like google can’t view it. You could have performed this deliberately, nevertheless it may be quite innocuous. Maybe you’ve only ‘no followed’ several links inside your internal navigation, or over a particular page. The kicker is, we don’t truly know where Google draws the road on this stuff, therefore we must assume they’re strict.
Keyword stuffing is yet another possibility why you’ve lost rank. Since the name suggests, this is where you repeat keyword phrases through the site once you really don’t have to. So, as an example, if a person of one's keywords is chocolate sauce, you could have a website called “chocolate sauce with chocolate ice cream” and the other called “chocolate sauce with vanilla ice cream” and so forth. These pages don’t increase the value of users, only exist to improve the quantity of keywords inside your site. You might like to shoehorn keywords unnecessarily in your web copy, or maybe make use of your keywords within your navigation when it’s not necessarily necessary.
The thing is, not so long ago (about 4 years ago) many people stuffed keywords. In those days, 'keyword density' (just how long your keyword appears around the page) was considered a ranking factor. In the event you haven’t updated your internet site since that time, that’s probably the reason why you were hit.
Exactly what can I actually do about this?
Well, you can’t go crying to Google, that’s without a doubt. They’ve stated publicly that, whereas it is possible to usually use Webmaster Tools to question these to reconsider your website, because an algorithmic update there’s really nothing they could do from other side. A minimum of, that’s whatever they initially said. There’s now a feedback form to let your views be known. This obviously is more manual when compared to a system in Webmaster Tools, therefore i wouldn’t anticipate seeing any pursuit in your site. It’s much more likely it offers them information to assist them work with increasing the algorithm. You might, in the long run, have to improve your site. But wait, how to carry out that?
Don't panic
In the first place, don’t panic. It's going to allow you to get precisely nowhere. Instead, log to your Webmaster Tools account. (Are you experiencing one of these brilliant? Otherwise, acquire one). There, you’ll find out if Google has warned you about spam. Should they have, great, otherwise, you should settle your differences yourself.
Have a very good review your site, and take note of your links, could they be ‘no followed’? Exist instances where they’re slightly over-done? They are really subjective questions but focus on the worst examples, change them, then see what are the results. Your internet site could be more effective in the event you improve it incrementally, instead of in sudden bursts. I am aware it’s painful to get rid of everything that traffic, but show patience. Carry out some changes, hold back until your internet site is next crawled, then execute a few more improvements.
